Facebook advertisers are getting hit by Apple’s privacy changes

Hi and welcome to Insider Advertising for May 14. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

First: Nominations for the most innovative chief marketing officers in the world are due on Monday. Submit your nominations here.

• Facebook advertisers feel Apple's hit.
• IPG wants to help CMOs build personal brands.
• Olivia Jade's influencer strategy.

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Apple's recent privacy changes are already wreaking havoc on Facebook advertisers, and ad buyers are scrambling to manage the disruptions

• Some Facebook advertisers say their ad campaigns are taking a hit in the wake of Apple's privacy changes, Tanya Dua reported.
• Some of Facebook's most widely used ad tools like Ads Manager and its Audience Network are affected.
• Advertisers are mitigating the impact by targeting bigger audiences and using new measurement techniques.

Read the story.

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IPG's CMO consultancy is creating a new division geared at helping marketers boost their own brands

• Black Glass, IPG's CMO consultancy, is creating a new division to help CMOs build their personal brands, Tanya reported.
• It comes as CMOs' average tenure continues to decline.
• The service will let CMOs tap marketing pros like Ally's Andrea Brimmer and Verizon's Diego Scotti.

Read the story.

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How Olivia Jade is rebuilding her influencer business after the college admissions scandal

• Olivia Jade has been rebuilding her influencer business in recent months, Sydney Bradley reported.
• She's been regularly posting on social media, working with brands, and doing affiliate marketing.
• Her return comes after her parents were jailed for their involvement the college admissions scandal.

Read the story.

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More stories we're reading:

• Apple engineer leaves company after employees speak out about his 'misogynistic' past comments (Insider)
• WarnerMedia wants to grow HBO Max by introducing ads and expanding it internationally. Here are the 7 product execs leading the effort. (Insider)
• Amazon is hiring 75,000 workers with starting pay of more than $17 and $1,000 signing bonuses – plus another $100 for proof of vaccination (Insider)
• Disney slides after streaming subscriptions come up short (Bloomberg)

Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.