Hi and welcome to Insider Advertising for May 14. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
First: Nominations for the most innovative chief marketing officers in the world are due on Monday. Submit your nominations here.
- Facebook advertisers feel Apple's hit.
- IPG wants to help CMOs build personal brands.
- Olivia Jade's influencer strategy.
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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.
Facebook CEO Mark Zuckerberg.
Drew Angerer / Getty
Drew Angerer / Getty
Apple's recent privacy changes are already wreaking havoc on Facebook advertisers, and ad buyers are scrambling to manage the disruptions
- Some Facebook advertisers say their ad campaigns are taking a hit in the wake of Apple's privacy changes, Tanya Dua reported.
- Some of Facebook's most widely used ad tools like Ads Manager and its Audience Network are affected.
- Advertisers are mitigating the impact by targeting bigger audiences and using new measurement techniques.
Read the story.
ipg
IPG's CMO consultancy is creating a new division geared at helping marketers boost their own brands
- Black Glass, IPG's CMO consultancy, is creating a new division to help CMOs build their personal brands, Tanya reported.
- It comes as CMOs' average tenure continues to decline.
- The service will let CMOs tap marketing pros like Ally's Andrea Brimmer and Verizon's Diego Scotti.
Read the story.
Actress Lori Loughlin (L) and Social Media Personality Olivia Jade Giannulli (R) attend the PrettyLittleThing by Kourtney Kardashian launch party on October 25, 2017 in Los Angeles, California.
Paul Archuleta/FilmMagic
Paul Archuleta/FilmMagic
How Olivia Jade is rebuilding her influencer business after the college admissions scandal
- Olivia Jade has been rebuilding her influencer business in recent months, Sydney Bradley reported.
- She's been regularly posting on social media, working with brands, and doing affiliate marketing.
- Her return comes after her parents were jailed for their involvement the college admissions scandal.
Read the story.
More stories we're reading:
- Apple engineer leaves company after employees speak out about his 'misogynistic' past comments (Insider)
- WarnerMedia wants to grow HBO Max by introducing ads and expanding it internationally. Here are the 7 product execs leading the effort. (Insider)
- Amazon is hiring 75,000 workers with starting pay of more than $17 and $1,000 signing bonuses – plus another $100 for proof of vaccination (Insider)
- Disney slides after streaming subscriptions come up short (Bloomberg)
Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
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